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TRANSCRIPT

[00:00:00] Aubrey Bergauer: Hey, Offstagers, hopefully if you are listening to this episode, you know this is a part two. It's a continuation of the last episode on the topic of leveraging and up leveling the words we use in our communications at arts organizations to make those words work harder for us. As I said before in the last episode.

This is a topic that is the singular most important thing you can do, in my opinion at least, if you want to increase ticket sales, grow subscriptions, grow donations, if you want to grow your audience and donor base. So if you haven't listened to part one yet, I highly recommend you go back and start there.

There is a lot of context and just a ton of important tips and high value for you there. That episode is called do this one thing to make the biggest difference in your sales and fundraising. And it's literally the episode right before this one. So go there now if you haven't listened to that one yet.

[00:01:00] So I don't know, maybe if you're listening to this, you have listened to part one or here you are now. People think copywriting is not sexy. It is. It is sexy. Like we need a t shirt or something. Strong copywriting is sexy. Maybe that t shirt already exists somewhere. It's probably next to the t shirt that says data is sexy.

But. I digress. It says a lot about the kind of t shirts I want, I guess. But anyways, the point is, I talked about this in the last episode, the part one, and that's to say that if I had to answer the question, what's the one thing arts organizations can do? So many of you ask a version of this to me. What's the one thing I can do to increase sales and donations?

It would be this topic of copywriting. The longer answer is that I think there's more than one thing, but for everyone who's like, if you had to pick just one, this is it. This is that topic. Why? Because we, arts managers, arts organizations, arts administrators, use written word so [00:02:00] much in everything we do.

No matter your artistic discipline, symphonies, operas, orchestras, chamber ensembles, theaters, museums, other visitor based cultural institutions, you name it, dance companies, we use the written word everywhere. So I listed these in part one, but to name them again, website. First and foremost, more people visit the website than we serve.

Via any other means. So the copy plus writing copy for the user, so, so important here. Program book. If you're at an exhibit based institution or visitor based institution, that's the object labels. Social media, of course, for all of us, multiple channels there. Press releases. So many press releases are.

Just really, I'm pausing, but the word is sterile, is what was coming to mind. Like, very clinical, there's so much we can do to better up level the copywriting there. Email blast, no matter whether that's for marketing or [00:03:00] fundraising. Every piece of marketing and fundraising collateral, so that's, Postcards, season brochures, all the donor communications, solicitations, appeal letters, acknowledgment letters, so that's another one that can be pretty sterile.

Donor benefits, emails, brochures, campaign case for support, website again on all the fundraising side, and then of course digital, digital ads, and then I already mentioned the social media feeds themselves, and on and on and on. It's just that we use words more than anything that we do. We use words everywhere, and the choices we make, the word choices.

are so important. You know, the adage is just so true. The pen is mightier than the sword. I don't know if any of you out there are using swords, but the pen is mightier. Uh, and I guess another thing I should say is that the pen is a whole lot cheaper than the sword. Okay, I gotta get off this analogy, but I've been there.

The point is, when I was chief executive at an orchestra, we had zero money when I first started. I've talked about this before, but [00:04:00] zero. And so, for anybody who, you know, feels like that right now, like, I got nothing, Aubrey, like, then take notes. And I've actually, the freebie for the episode helps you with the cheat sheet, so you don't have to take notes, but I'll share more on that in a second.

The idea is just that. It's the best free solution to really work on the skill of copywriting. And if you're part of a team, have everybody on your team work on that too, the different people who are responsible for writing different things. So I've just felt the pain where I felt like I had no options, no money.

And I'm telling you, here's an option. Best ROI, period, out there. So if you are either in the camp of wanting one thing to improve your sales and donations this year. Or, in the camp of, we have no money, these two episodes are your ticket. The last episode plus this episode right here. Before we get going, if you know someone or are thinking of someone in your mind right now and are like, this could be helpful to them, or, you know, so and so should really hear this, do me a [00:05:00] favor, do your organization a favor, and do the field a favor, and share it with them.

Bye bye. Because I am here to tell you that if you get super serious about your copywriting, it will make a difference at a cost to you of literally zero dollars. So copywriting is super sexy. Print the t shirts, folks, because increasing sales and donations is sexy. Definitely in my book. There are no excuses.

It's just plain old skill building. And I am here to tell you that. to help you do that. So part two on copywriting, let's get it going. I'm Aubrey Bergauer and welcome to my podcast. I'm known in the arts world for being customer centric, data obsessed, and for growing revenue. The arts are my vehicle to make the change I want to see in this world, like creating places of belonging, pursuing gender and racial equality, developing high performing teams and leaders, and leveraging technology to elevate our work.

I've [00:06:00] been called the Steve Jobs of classical music and the Sheryl Sandberg of the symphony. I've held offstage roles managing millions of dollars in revenue at major institutions and as chief executive of an orchestra where we doubled the size of the audience and nearly quadrupled the donor base. And now I'm here to help you achieve that same kind of success.

In this podcast, we are sorting through the data inside and outside the arts, applying those Findings to our work, leading out with our values and bringing in some expert voices along the way, all to build the vibrant future we know is possible for our institutions and for ourselves as offstage administrators and leaders.

This podcast is about optimizing the business around the art, not sacrificing it. You're listening to The Offstage Mic.

Have you read CoreStorm's new State of the Arts report yet? It's a data driven resource for all things arts education in the past year. This one is for all the executive [00:07:00] directors of non profit arts organizations, teaching artists, and other leaders in the arts and culture community. Imagine tapping into more than 10 years of exclusive class registration data to uncover invaluable insights for your organization.

CourseStorm has done the legwork so you can make informed decisions. Things like what day and time is best to hold your class. When do most people register? And which digital marketing channel is most effective? Discover the successes and strategies of arts education programs that not only weathered the pandemic storm, but are thriving.

Yes, you heard that right. Thriving. I love that the State of the Arts report shares exclusive data from the top class registration software company, CourseStorm. I got to see trends discovered from CourseStorm's analysis of more than 1 million class registrations. And you'll want to see them too. So if you're ready to elevate your education program, don't miss out on the state of the arts report.

Visit Core storm.com/soar. That's slash [00:08:00] SOAR, like the acronym for State of the Arts. And download the free report today. We're back today on top Tunes the music prediction, is it just me or does this sound terrible? Wait, I think I heard of. There's this company called Novo Music. They provide across the board audio solutions, from recording repair, to audio editing, to original music and sound design and beyond.

Well, what are we waiting for? Today on Top Tunes, the music Now that's better. Novo Music. Conducting your creative vision. Find out more at novomusic. co So, here we go. In total, last episode plus this episode, all together, I am sharing nine copywriting tips for you. This is not an exhaustive list of all you can do, but there is a lot of good value here, so we're sticking to nine, nine tips to get you going and to start driving more emotional connections and ultimately that desired behavior.

And the [00:09:00] desired behavior is ticket sales, subscriptions, donations. Or, in the case of PR, press releases that desired behavior is coverage, is a story being told about you, inspiring that desired behavior. For social media, building emotional connections that drive the desired behavior, that's likes, shares, comments, engagement, stopping the scroll, right?

For program book, the desired behavior would be, we want our audience to have a feeling of understanding. We want to demystify the art, and we want to be the guide for attendees to help them on their journey. We could do a whole other episode on the idea of people reading the program book should feel like it's their trusted guide, as opposed to a distant scholarly publication of some sort, right?

Okay, whole other episode someday. The point is, our copy and the words we used are to elicit an emotional response. that drives a desired behavior. [00:10:00] That's why we're here. That's why we're covering this. That's why I think it's so important. So, okay, quick review on part one, just to really quickly list it down.

The first four tips I gave in the last episode were, number one, talk like your customers talk. Number two, start with the juiciest, most interesting line first. The purpose of that first line is to get people to just keep reading. We just talked about the desired behavior, but the first line is not about that behavior.

The first line is about get them to keep reading. Okay, point three. Write answers to what your customer needs, wants, or has questions about. Do that in your copy. And four, add urgency. So again, if this is all new to you, go back, listen to the last episode. It's all spelled out with tons of examples, details, and explanations of what to do and not to do.

So now, on to tips number five through nine. I mentioned before you don't actually have to take notes. I mean, you can if you want, of course, [00:11:00] but I've got it all for you in a free download for this episode. It's called The Do's and Don'ts of Copywriting, 9 Tips to Level Up Immediately. So it's the rundown of everything we've covered in the last episode as well as this episode.

Go to my website to get yours. It's aubreybergauer. com slash 27. That's number 27 for episode 27. And as we're hitting the rest of these tips, I. I first want to talk about the role of AI, because we haven't talked about that yet. So here's my take on AI. I am a big fan of efficiency, for sure. We are in a world where literally every arts organization says they don't have enough time, people, right?

So if we can get a boost or we can get some help or something to improve efficiency, I am all for it. To dig a little deeper, my experience with AI, I would say, is twofold. I think AI [00:12:00] is good for drafting. So all these things we're talking about, all the places we have copy, every single one of those channels I've mentioned, it can really help.

Again, as the draft, not the final thing. I've not, I don't think I've used Chad GPT or any of the others I've played around with. Like once have I seen what they generated and then was like, yep, that's the winner. So just no draft starting point. That's the main thing. But that's enough. Like sometimes we just need our brains to kind of get the little jumpstart or have a little start.

Spark. Or sometimes it's easier if you have the list of tips in front of you if you go get the download. You can see what the AI tool generates and then be like, uh uh, but I can see how to make it better. So again, just sometimes having that draft is just a big body of work that really helps, like I said, kind of jumpstart our brains.

So yeah. Good, good, good for the first pass, usually. My other, I said it was twofold, so my other piece [00:13:00] of the experience with AI tools is that I, we, you, all of us, have to learn to get better with our prompts. So I've learned. Chat GPT, for example, but I'm sure the others too, can take a lot of direction, actually.

For example, give it my prompt, draft something, I don't know, whether it's social media caption or whatever. And then you can say, now write that in a more approachable way with plain English that's easy to understand. Like, you can literally say that in the prompts for chat GPT. And so you're training it to do exactly what I told you.

Like, wasn't that tip number one, talk like your customers talk in plain English that's easy to understand. Yeah. Okay. I just wanted to share those additional thoughts, tips on kind of the role of AI in all of this. So it's a starting place, but we can get better with our prompts and helping refine the voice of the AI too.

Alright. If you are wanting to explore AI and how it can help you, by all means, go for it. I think is the moral of the story here. [00:14:00] And I would say if we can use. Not just AI, but any tool available. There are so many now of all kinds of different tools to save you time, brain space, create efficiency. I am probably always going to say, explore that, do it, go for it.

We need all the help we can get, right? Like, we need all the help we can get on our super lean staffs. Plus, I guess probably every business in any sector wants to be more efficient, wants to get a leg up. So in that sense, all of this is not particularly unique to nonprofits or arts managers or arts organizations, for that matter.

Okay, and I just want to share, I was just recently reading before recording this episode, HubSpot's 2024 State of Marketing Report. And this is all about the different marketing trends. And they just recently released this, if you're listening to this episode. kind of around the time it comes out. And this is what they said on efficiency.

They said, quote, efficiency leads to innovative, [00:15:00] more human marketing. I think that's really, in some ways, profound. I don't mean to be too dramatic about it, but efficiency leads to innovative, more human marketing. I mean, that's exactly what we're going for here. The report goes on to say, quote, Today, marketers have a new assessment Assistant to help with everyday tasks, brainstorming, research, content creation, data analysis, reporting and automation.

Your friendly neighborhood AI tool. And so, you know, I was talking about the prompts and getting better at the prompts. You could even say, here's the concert program, insert all the info, performers, all that kind of stuff. And you can say as your prompt, brainstorm 20 different potential titles for this concert.

I think that's so cool. And then even if it doesn't nail it. You are reading that list, and you have just, I keep coming back to this word jumpstarted, you've just jumpstarted your own brain. It puts you in the critical and creative, that combination of critical and creative thinking space, so that your brain is working in the background.[00:16:00] 

And by the time you read that list and get to idea number 20, you will have others coming to mind. If you don't believe me, try it. It just is going to spur new and more ideas for you. Honestly, I am working on this myself. I have to confess, the default in me is often the old way that relies a hundred percent on myself or somebody else on my team or their own creativity or my own creativity.

And, um, That is actually holding me back, holding us back. When I think about jumpstarting my own creativity, that's an advantage plus a time saver. So I am playing around with AI myself a little bit, trying to get better at it, trying to push myself in this area because I see the benefits. And then lastly, the tech is only going to get better, right?

This technology is not going away for sure. So I would say. Not only am I encouraging this, but encouraging at least dabbling, playing around, getting familiar with the technology and the tools [00:17:00] because it is only going to serve you going forward. Okay, let's call all of this free bonus tip 4. 5. We left off with tip number four in the last episode, and now let's move on to tip number five.

Be specific. Any time you are writing a list of benefits or features. Take away and more. Like, we see this all the time. Like, somebody says, I don't know, the upcoming opera has great sets, awesome costumes, and more. Don't say and more. Instead, you have to say exactly what you're selling. This is important to the shift in consumer behavior today.

And more is kind of a lazy catch all, and we have to stop doing it because it's not effective. Not because I'm criticizing lazy copywriting, just because it doesn't work. And that's the part I'm trying to help you get away from. So instead, you have to find something else to say. instead of the vague and more.

What is it? Great sets, awesome costumes, and [00:18:00] special choreography. I don't know. I'm making this up. But similarly, avoid rhetorical questions. So many times we waste that first line of copy with a rhetorical question. Sometimes it's okay. Sometimes it's okay. When you're defaulting to that, a fair amount, flex that copywriting muscle, and try to do better.

Occasionally, like I said, like, like an example of when it might work is when it's an actual question your customer is asking, like we noted before. But a lot of times it just weakens the copy, kind of wastes words, so find a way to reword it when you can. Just jump to the answer, usually, is the solution to this copywriting challenge.

So here's a great one when we're talking about be specific. You can also Use a number to convey specificity and credibility and Specific numbers are more believable than round numbers. Don't just say, you know, when we've got up to 90 people on stage, say we have [00:19:00] 72 members in the orchestra or whatever it is.

Or literally the way I set up the title of this episode, nine tips for copywriting. Be specific and don't give a round number. That is intentional even in the title of this episode. Tip number six, drop the superlatives. Think. Just the facts. This is really a blast from the past, but did anybody watch Dragnet?

Dragnet, when did it come on? The 50s or 60s, I want to say. I could be wrong on that, but I think it was black and white originally, so that gives some semblance of a time period. But the detective would say, just the facts, ma'am. That's where that came from. It came from Dragnet. And that's the other way to say, drop the superlatives.

And this is definitely research based and definitely applies to so many arts organizations. So hear me out. There is a study that found, they actually measured this, like how many superlatives, these like flowery adjectives, performed better in copywriting. And in their [00:20:00] copywriting, they found that zero or one superlatives performed best in all of their tests.

And the more superlatives than that, two, three, four, however many adjectives, flowery words people put in there. The worse the click throughs, opens, reads, etc. So zero or one superlatives. That is what you need to know. Drop the superlatives. I literally went to, here's more examples for you, literally went to a major orchestra's website and clicked on the first concert on the homepage.

And this is what that landing page said, clicked on the whatever they were promoting on the homepage, took me to this landing page for the concert, the program overview page, and it said, quote, two orchestral innovators tackle the complexities of the human condition. Ricard Strauss passionate and provocative symphony poems plumb the psychological depths of his literary sources.

Maurice Ravel wrote Wrote his dark and intense piano concerto for the left hand because the Austrian pianist who commissioned it lost his [00:21:00] right arm in World War I. The warped and tender waltzes of La Valse are the Frenchman's response to the dream of Viennese refinement in a murderous age. Okay, first of all, that's a lot of words.

Second of all, that is a lot of superlatives. So, I will say, to give credit, the second sentence is actually really good. Maurice Ravel wrote his dark and intense piano concerto for the left hand because the Austrian pianist who commissioned it lost his right arm in World War I. I would say there's probably more in there than needs to be.

You could probably quell that a bit, drop some of these words, but Why it's good is because that's an interesting fact. The work is cool. It uses words that are more understandable. Oh, it's for the left hand. Oh, because the person who commissioned it had lost his right arm, so he needed only his left hand.

So that's pretty good, but it's buried in the middle of this big, long paragraph. So Drop the superlatives. Also just to be crystal clear, words like world class and beloved are definitely [00:22:00] superlatives and you should definitely stop using those words. It goes back to point one on using language like how your customers actually talk.

What do people actually say? They say words like awesome or crazy or best. Like just talk like people talk and use interesting facts. That's definitely better and easier to understand than. Viennese refinement in a murderous age. Like I said, this was literally the first orchestra website I went to, literally clicked on the first thing on the first page.

This stuff is just pervasive, so I really am not trying to throw shade or throw anybody under the bus. It's just not effective copywriting. So here are these examples to try to help understand what's happening and what we can do to be more effective, to drive results. That's what the copywriting is all about, driving the results we need.

Tip number 7 of 9. Use the active voice, not the passive voice. So, for example, a social media post that says something like, The orchestra shines under the baton of conductor [00:23:00] name. That's passive. Versus, they make it look effortless. That's more active, it's also a little juicier, it's a better hook. Or, they did this on just two rehearsals.

That one line brings together a lot of these other points. It's active. It's a specific number, two rehearsals. Plus it's a fact matching the point on being specific. Plus there's no false enthusiasm. It's talking like your customers talk, like that one line, they did this on just two rehearsals. That is a much more powerful.

line of copy. And you know, it's so funny because we internally in the arts, especially in the orchestra world, we're almost never impressed by an orchestra doing a performance after just two or three rehearsals because we know they do it all the time, like literally week after week, right? But customers don't know that.

And it just makes me think about, this is about using the active voice, but the sub tip would be, you know, don't be afraid to say the things that feel obvious to us, but they're not obvious to our [00:24:00] customers. I've been thinking so much about Caitlin Clarke lately, like for anybody who's been following the Caitlin Clarke phenomenon, nobody is saying.

Yeah, but she scores over 40 points every game, so it's old hat now. Right? Like, nobody is saying, like, she's old news because she excels every single time and she does it every single time. That's not, that's not the topic of conversation with her. The topic of conversation with her is like, holy cow, she's exceptional.

So the things that Really do make our artists so exceptional, like, talk about it. Nobody is saying Simone Biles landed the most difficult vault ever done in women's gymnastics. Again, snooze fest, right? Like both of those examples are of greatness because they do it again and again. And it is the same with our artists.

They just did that on two rehearsals. Active voice. One more I just thought of. Somebody was telling me, this was a few years ago, but somebody was telling me about their friend. watching Long Long Play Piano on YouTube for the first [00:25:00] time. They did not know him, they didn't know who he was, and my friend had shown this video.

To their friend. Okay. I don't know what the copy on that. I'm going to tell you what the friend said. Talk about talking like your patrons talk or your customers talk. I'm going to tell you what they said in a moment, but instead what I did as I was, this was coming to mind in preparation for this episode, I go back to Instagram, open it up and I thought, okay, let's just see what posts are talking about a piano player.

All right, here's what I got. First two posts I came across talking about a piano player. Quote, experience the striking stage presence and jaw dropping bravura of Yefim Bronfman in a solo recital. On the program, and then list of composers. Next one. I keep scrolling a couple more later, another pianist.

Beatrice Rana and conductor name on stage with insert big orchestra name performing insert piece of music name at insert venue name this past weekend. Like, do you think the friend said that when this person watched Long Long Play for the first time, [00:26:00] which, by the way, is what we want happening on our social channels, whether that's YouTube or Instagram or wherever, do you think the friend said that?

Like, wow, look at that jaw dropping bravura. No. The friend said, wow, his hands are blurry. Like he is playing so fast, his hands are blurry. That's active voice. That's actually what the customer is thinking or saying. It's such a better line of copy that could've gone for any of these pianists I just used the examples of.

Wow, their hands are blurry. So much stronger than these other words. These are actual examples in my feed two seconds after I opened the app. Okay. Use active voice, not passive voice. Number eight. Tip number eight of nine. Use white space. Okay, this is now more important off of social media. There's definitely, it's definitely important on social media.

You need line breaks and things like that, but this is all kinds of other copy we write as well. So [00:27:00] we need to help our copy look clean, look uncluttered, and create visual balance and breathing room. This is important because We need people to understand and take action. We're using, we're trying to drive an emotional reaction to drive the desired behavior.

Right? So we need our white space to help us do that, to help somebody's brain process what we're writing in this As little time as possible, you know, we're talking milliseconds or seconds, right? So the whitespace helps us do that. That means add in space between sections of the email or website, lots of paragraph breaks.

Sometimes even in my own copy, it's treating a sentence like a paragraph, right? You write a sentence. Basically, a paragraph break after that. This is by design. It's so people can process what they're reading. And another way to say this is that people skim. They don't read, they skim. So help them skim. If you want to increase conversions, you have to help them read less.

Like maybe this sounds counterintuitive. But it's [00:28:00] not. People are going to do what they're going to do, right? So help them get what they need or want in the shortest amount of time possible. Whitespace helps with that. I see so many postcards and brochures that come in the mail. It's kind of season brochure time right now as I'm recording this.

and it is a C of black type. This is bad copywriting. I know you have a lot to say. We're going to talk about some of that in the next and final tip, but you do this in your own life too as a consumer yourself. You don't read every word. You skim to see if that email or post or letter or postcard or brochure is worth your time.

So help the reader take in what they need in that like very short millisecond, couple seconds chance we're given. And then, like I said, this segues into our next and final point, point nine of nine, tip nine of nine, cut the copy in half and then cut it in half again. Sometimes longer form copy is effective.

Sometimes it is. That is true. [00:29:00] But, generally speaking, for the website, email, direct mail, and even fundraising appeals, try to say what you need to say in half the words. I know that's hard. Even in the fundraising appeal, oh man, I've been there. It's hard. But again, most people aren't really reading. So it is a skill to be able to cut it in half and cut it in half again.

Anybody who's worked for me has definitely heard me say this, cut it in half. So I'm just a longtime broken record on this. There is so much more to say on this topic. Just recently in one of my academy office hours, a participant brought their appeal letter to the office hours and said, can we look at this together?

Can we talk about what to cut? And there's a lot more to say. Also, we also looked at like what the research says about storytelling and how to do that well across channels. There is so much more to say on this topic of copywriting, but before we call it, I've got one more. Let's call it the bonus 10th tip.

And that is that practice makes perfect. Doing [00:30:00] all of this is not easy, definitely not easy at the beginning, and that is why great copywriting is a skill. It takes work to do all these things. It takes mental work, mental capacity, some mental gymnastics. It takes brainstorming. It definitely takes iteration.

You have to write, you have to rewrite, you have to cut, you have to try it again. Brainstorm a bunch of different versions of the headline or the hook. Like, that's, that's work. It takes being able to cut things that are good, not great. That's hard too. I, cutting in half is hard because, you know, you get really attached to what you're saying.

And I definitely do this myself. So for sure, constantly working on this. It means you can't always bang it out in two seconds. And I think so often in the arts, you We're having to bang it out in two seconds because we don't have time. It's due tomorrow. It's due yesterday, basically. So it makes it hard to just take the time to really try to build the muscles to do this.

But keep practicing. Keep building those chops. It will pay off. I can promise you. That, [00:31:00] and that is why big brands and ad agencies, they have people solely dedicated to copywriting. Like it's their full title, full job, copywriter. They know the words we use are so critically important to motivate action.

We at arts organizations use words in so many places. And being strategic about the words you use makes the biggest difference to your bottom line. All right, folks, I hope you found these last two episodes really packed with actionable tips to immediately increase your sales and donations via the words you use in your copywriting.

I want you to have all the tips from this episode and the last episode, parts one and two, on this topic of copywriting at your fingertips. That way, next time you are writing something, whether that's for a website, collateral, brochure, social media, fundraising appeal, a letter, email, whatever, you can refer to these pointers and level up what you're putting out into the world to get the results you want [00:32:00] and need.

Go to my website and get your free download. It's called Do's and Don'ts of Copywriting, 9 Tips to Level Up Immediately. Head to www. aubreybergauer. com slash 27. That's number 27 for episode 27. And to best use this download, I would say next time you're writing something for your organization, My recommendation is either to first look at the list, scan the tips, and then instantly that puts your brain in the right brain space to write great copy, and of course you can refer to the tips and guide as you go, or if you have something already written, like webpages, for example, the other recommendation or option is to use the tips and compare against what's already there so you can make Smart, better choices about what to keep, what to cut, and what to modify so that that copy is working harder for you.

Again, it's aubreybergauer. com slash 27, number 27, for [00:33:00] episode 27. That's all for today, folks. Thanks so much for listening, and if you like what you heard here, Hit that button to follow or subscribe to this podcast. If you're new, welcome. I am so glad you made it. And if you've been listening for a while, I love so much that you were getting value from this.

So if that's you, please take just two seconds to leave a quick one tap rating. Full on review isn't even required if you're short on time. To all of you once more, thanks again. I'll see you next time right here. On the Offstage Mic. The Offstage Mic was produced by me, Aubrey Bergauer, and edited by Novo Music, an audio production company of all women audio engineers and musicians.

Additional podcast support comes from the Changing the Narrative team and social media brand management by Classical Content. This is a production of Changing the Narrative.