Aubrey Bergauer
Aubrey Bergauer
Changing the narrative

Make your data for work for you

Audience
Development
Bootcamp

You know your audience numbers matter — but do you know how to measure them, use them, and prove your growth strategy will work?

 
 
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Know Your Metrics.
Prove Your Strategy.
Drive Real Growth.

If you’ve been asking:

  • What audience data actually matters?

  • What should be the first thing we do?

  • Where should we focus first to get the biggest return?

  • How do we get the board or leadership to buy in?

The Audience Development Bootcamp is your answer.

 

One Week

In this 5-day bootcamp, in just one hour a day, you'll master the five key audience metrics that drive growth and retention.

 
 

Monday

Tuesday

 

Wednesday

Thursday

Friday

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“Whether you are an organization with one staffer or 100+, your organization will be bolstered by Aubrey’s tools, resources, and information.”

— Angela S., Stetson University

 

“A million thank yous for all of your advice and wisdom! I CRUSHED IT at the board meeting this morning. All of them got really excited to be part of the thank yous and pledged $45k in 3 days!! Not only did it lead to increasing board giving but led to excited board participation.”

— Stephanie C., American Shakespeare Center

Pricing

  • One fee ($499) for your entire team—register as many people as you’d like
  • Only 20 spots available
  • Apply this training fee towards your Run It Like A Business Academy 2025 Cohort enrollment
 

For Less Than $100 a Day

 
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FAQs

  • This is a virtual bootcamp running March 24-28. We’ll meet for one hour each day, and you’ll get access to recordings if you miss a session. Recordings will be available through April 17.

  • Teams or organizations that either want to solidify their understanding of audience development strategy, and/or those who already have a solid understanding but want to make the case for patron retention to their senior leadership or board.

  • You’ll focus on key audience retention and growth metrics—first-time buyer return rates, renewal rates, donor retention, website visitors, and revenue projections.

  • By the end of the bootcamp, you’ll have:

    • A custom audience metrics dashboard you complete during the program

    • A ready-to-use slide deck to present to leadership

    • A firm grasp of levers that will increase revenue and retention

  • The Audience Development Bootcamp is a fast, focused, five-day sprint where you’ll get clarity on where your biggest revenue opportunities are.

    But knowing your numbers is just the first step.

    Run It Like A Business (RILAB) Academy is where you actually learn how to implement the strategies that move those numbers. RILAB is the full roadmap and implementation plan.

    If you decide to stay for RILAB, your Bootcamp registration fee applies directly toward your RILAB tuition—so you're already one step ahead.

    Start with data. Stay for the strategy.

  • If you decide to continue your training and join the RILAB Academy later this spring, your $499 from the Bootcamp will be credited toward your Academy enrollment.

    Think of it as a risk-free way to jumpstart your audience development efforts.

    *Only applies to RILAB 2025 Cohort

  • Nope! We’ll show you exactly how to pull the numbers and track them using tools you already have.

 

Know Your Metrics
Drive Real Growth

Only 20 spots available. One-time enrollment: $499

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