Know Your Metrics.
Set Your Strategy.
Drive Real Growth.
If you’ve been asking:
What audience data actually matters?
Where should we focus first to get the biggest return?
How do we get the board what they need to know?
The Audience Development Bootcamp is your answer.
It Only Takes A Week
Over this 5-day bootcamp, in just one hour a day, you'll master the key audience metrics that drive audience growth and retention.
past participants include
The Old Globe
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Indianapolis Symphony
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Charleston Jazz
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Pablo Center for the Performing Arts
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Montreal Symphony
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The Aldrich Contemporary Art Museum
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Cain Center for the Arts
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Eisemann Center for Performing Arts
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Antaeus Theatre Company
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Santa Fe Desert Chorale
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Montreal Symphony
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The Old Globe • Indianapolis Symphony • Charleston Jazz • Pablo Center for the Performing Arts • Montreal Symphony • The Aldrich Contemporary Art Museum • Cain Center for the Arts • Eisemann Center for Performing Arts • Antaeus Theatre Company • Santa Fe Desert Chorale • Montreal Symphony •
Each Day Includes
✅ 30-45 minutes of video teaching from Aubrey, on demand
✅ Instructions to pull that day’s metric (your homework assignment for the day that you never have to turn in and don’t get graded on)
✅ Template to make your own dashboard that can be used to present your data internally
✅ Additional downloads and tools relevant to that day’s lesson
“Whether you are an organization with one staffer or 100+, your organization will be bolstered by Aubrey’s tools, resources, and information.”
— Angela S., Third Coast Percussion
“A million thank yous for all of your advice and wisdom! I CRUSHED IT at the board meeting this morning. All of them got really excited and pledged $45k in 3 days!! Not only did it lead to increasing board giving but led to excited board participation.”
— Stephanie C., American Shakespeare Center
For less than $100 a day
One fee for your entire team—register as many people as you’d like
Lifetime access to the curriculum and materials
Upon course completion, receive a $499 credit towards Run It Like A Business Academy enrollment if you’d like to continue your training
FAQs
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Teams or arts organizations that either want to solidify their understanding of audience development strategy and know where to focus their energy in a world where there aren’t enough hours in the day.
Also for those who already have a solid understanding but want to be able make the case for patron retention to the board or internally.
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Days 1-4 focus on the top audience and donor metrics to be looking at in order to maximize revenue and inform your marketing strategy, with a focus on audience and donor retention.
Day 5 is about the revenue that comes when you move these key metrics, and we give you a budget tool to do the math for you.
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Forever. The one time fee gives you access to the course with no expiration or cutoff date.
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Think of the Audience Development Bootcamp as the what and the Run It Like A Business Academy as the how.
The Audience Development Bootcamp is a focused, five-day sprint where you get clarity on where your biggest revenue opportunities are.
The Run It Like A Business (RILAB) Academy is then where you learn exactly how to move those numbers. RILAB is the full roadmap and implementation plan.
If you’re not sure where to begin in terms of audience development efforts, or want to make sure you are building a solid foundation, start here with the Bootcamp.
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Upon completion of the Bootcamp curriculum, you’ll receive instructions on how to redeem your credit and apply it toward your RILAB Academy enrollment if you want to continue your training.
Think of it as a risk-free way to jumpstart your audience development efforts with the Bootcamp, with assurance that your investment here will continue to serve you if you decide you want to keep going.
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If you already have a CRM, you’ll work with that. If not, you’ll do each day’s homework in Excel.
No matter which tools you use, each day we’ll show you exactly how to pull the numbers and track them using tools you already have.
Knowing your top metrics is the first step to growth
Get on top of your data in just a few hours. Make it work harder for you with Aubrey to show you how.
