#52
Update Title
Update update update experience is more than a buzzword. It is a critical driver of the bottom line, affecting everything from word-of-mouth marketing to donor retention. In this episode, Aubrey Bergauer dives into the 'Three Fs' of customer experience, with a focus on making the venue friendly for newcomers. As traditional subscriber bases shrink, organizations must pivot to engage the 'non-aficionado' majority who value surprise, quality (defined differently than prior generations), and unpredictability in live events.
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Transcript
[00:00:00] Hey, everyone.